carol@peakdistrictfarming.co.uk
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Sainsburys declare 'save our ugly fruit and veg'

Posted on Thursday, 20 November 2008 07:10PM by
Sainsburys have started a ‘save our ugly fruit and veg' campaign in a bid to force the EU to relax its specifications on selling cheaper fresh produce by sending letters to EU and Government leaders about concerns over ‘bonkers' regulations.

The store was planning to sell mis-shapen fruit and vegetables, branded as a ‘halloween' range, which would have been up to 40% cheaper than the standard alternatives in store. The law-breaking vegetables consisted of ‘witches fingers - carrots with more than one finger, ‘zombies brains' - undersized cauliflowers and ‘ogres toenails' - bendy cucumbers. However, they pulled
them from sale when it appeared store managers could receive a criminal record if the items were sold in their stores.